Author: The Chronicle

Business

How Industries Revisit History to Navigate Uncertainty

Annually, multi-million dollar enterprises encounter diverse crises due to various circumstances, these companies often turn towards certain advertising schemes to compensate for losses incurred. Crisis management is crucial, an interesting way out of this predicament is nostalgia marketing. After the economical crises faced by the...

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Art, Culture and Entertainment

Escapism through films: Why digital platforms are bringing back old classics?

Vintage has always been a trend. Does the ’90s popular culture give us a sense of belonging? Why do we crave for a time we never even lived in? Nostalgia refers to a yearning for the past. It has been a sort of trend to sell items as “vintage.” There are so many things whose …...

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Sports

New Zealand triumph as India Loses Test Series at Home Soil

A Rollercosater Start to Gambhir’s Coaching Era Gautam Gambhir’s tenure as the head coach of the Indian Cricket team started well with a win against Bangladesh. However, Gambhir was scrutinised as India lost the test series to New Zealand—A feat last achieved by the black caps twelve years ago. Unexpected Defeats in Bengaluru...

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Business

Vistara soars one last time as it merges with Air India

On 11 November 2024, Vistara completed its final flight, bringing an end to its memorable journey as it officially merged with Air India. For nearly a decade, Vistara set a high bar for quality service and style in Indian aviation. The next day, Vistara flights adopted a new identity under Air India’s code,  shifting from …...

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Lifestyle

Two long weeks I wandered

Through two long weeks I wandered, stumbling through the nights guided only by the stars and hiding during the days behind some protruding rock or among the occasional hills I traversed.

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Lifestyle, Photo

I shouted above the sudden noise.

I shouted above the sudden noise. She looked away from me downhill. The people were coming out of their houses, astonished.

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Featured

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At daybreak of the fifteenth day of my search

When the amphitheater had cleared I crept stealthily to the top and as the great excavation lay far from the plaza.

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Staff's Picks, Video

We Are Testing A Pagination Here

I can compare it to nothing but a large door mat, ornamented at the edges with little tinkling tags.

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Movies

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A great thing made of gold. Down the hill I saw it.

I and my wife stood amazed. Then I realised that the crest of Maybury Hill must be within range of the Martians’ Heat-Ray now that the college was cleared out of the way.

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Lifestyle, Trending

It is very curious to watch this

By the light of the now brilliant moons I saw that he was but a shadow of his former self, and as he turned from my caress and commenced greedily.

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