How Industries Revisit History to Navigate Uncertainty
Annually, multi-million dollar enterprises encounter diverse crises due to various circumstances, these companies often turn towards certain advertising schemes to compensate for losses incurred. Crisis management is crucial, an interesting way out of this predicament is nostalgia marketing. After the economical crises faced by the...
Vistara soars one last time as it merges with Air India
On 11 November 2024, Vistara completed its final flight, bringing an end to its memorable journey as it officially merged with Air India. For nearly a decade, Vistara set a high bar for quality service and style in Indian aviation. The next day, Vistara flights adopted a new identity under Air India’s code, shifting from …...
